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Profit – Buying Low and Selling High

Profit is the gain made when something is sold for more than it cost. It is one of the most important ideas in business and everyday financial decisions.

The practice of calculating profit as a percentage of cost, rather than just a raw amount, dates back to medieval Italian merchant arithmetic — the same double-entry bookkeeping tradition (formalised by Luca Pacioli in 1494) that gave the world modern accounting. Expressing profit as a percentage lets very different businesses compare performance fairly: a market stallholder making £12 profit on a £40 batch of goods (30%) is doing just as well, proportionally, as a car dealer making £2,400 profit on an £8,000 vehicle (also 30%), even though the raw amounts look nothing alike.

Key Terms

TermMeaning
Cost Price (CP)What you paid to buy or make the item
Selling Price (SP)What you sold the item for
ProfitSP minus CP (when SP is greater than CP)
Profit %Profit expressed as a percentage of the cost price

Formulas

Profit = Selling Price minus Cost Price. Profit % = (Profit / Cost Price) times 100.

Worked Examples

A trader buys a watch for 40 and sells it for 52.

Profit = 52 - 40 = 12. Profit % = (12 / 40) times 100 = 30%.

A farmer buys produce for 250 and sells for 325.

Profit = 325 - 250 = 75. Profit % = (75 / 250) times 100 = 30%.

Find the selling price if CP = 60 and profit = 25%.

Profit amount = 25% of 60 = 15. SP = 60 + 15 = 75. Or: SP = 60 times 1.25 = 75.

Find the cost price if SP = 84 and profit = 40%.

SP = CP times 1.40. CP = 84 / 1.40 = 60.

Key Takeaways

  • Profit = SP minus CP.
  • Profit% is always calculated on the cost price.
  • To find SP given CP and profit%: SP = CP times (1 + profit%/100).
  • To find CP given SP and profit%: CP = SP / (1 + profit%/100).

Practice: Profit

Find the Profit Percentage

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